Posted September 30, 2018 09:25:47The proliferation of fake news is not only spreading in the news feed of many of our friends and family members, but also on social media platforms.
The phenomenon is also spreading to businesses.
A recent report by the McKinsey Global Institute found that for the first time, a majority of businesses surveyed reported they had experienced at least one fake news article in the past six months.
The McKinsey study also revealed that almost half of companies had seen at least five fake news articles in their newsfeed within the past year.
What to do if you think you might have been targetedA recent report from the McKinsells International Institute for the Study of Social & Behavioral Sciences found that more than half of the companies surveyed reported at least four or five fake stories in the last year that were about them.
McKinsey’s study also found that many companies are seeing a growing number of fake stories being shared on social networks, including Facebook, Twitter, Pinterest, Instagram and WhatsApp.
The report states that fake news can be difficult to detect.
“When people share content that’s already shared or shared in an obvious way, the risk of being targeted by fake news or hoaxes is high,” the report states.
However, the McKinseys report also suggests that it is not always the most effective way to remove fake content.
“If you’re going to use a tool like an algorithm, it should be more about understanding what’s going on and identifying the content that people are sharing, rather than being too reactive and just taking it down,” the McKinays report states, adding that, “the right tool is an iterative process that is driven by how the audience responds.”
While Facebook has recently removed hundreds of fake content from its platform, a number of news sites have reported a spike in fake news stories on the social network.
In addition to being a key source for fake news, social media has also been the target of some of the most aggressive attacks on news sources.
A number of media outlets have received the equivalent of a copyright takedown notice from Facebook for posts containing fake news.