The last time you visited the Trader Joe’s food trade expos, you were probably thinking about how much you’d missed out on the fresh fruits and vegetables that the brand has grown to love in the United States.
The brand’s founder and chief executive, Andrew Miller, says that when he was in the US in 2009, he was overwhelmed by the demand for their products in America, and they had to figure out how to make them here.
“It was a challenge,” he said.
“There was no way we could meet the demand in the U.S.”
That year, Trader Joe took its first steps into Australia.
The business model Trader Joe was originally based on was the one Miller had worked at in the States, where he was an executive.
It was not only profitable, it was also a way for Miller to have an income.
“The business model we developed here was a way to get people to buy our products in the markets they wanted to buy in,” he says.
“We had a way of getting people to order our products.
“If you look at Australia, there are no supply chains,” Miller says. “
So, how do you get your products in a way that can satisfy demand? “
If you look at Australia, there are no supply chains,” Miller says.
So, how do you get your products in a way that can satisfy demand?
The Trader Joe brand has expanded its product line with products like Trader Joe Fresh, which is now sold in every state and territory in Australia.
But for the past four years, the company has also expanded its footprint in China, expanding from only three stores to more than a dozen.
“A lot of our customers are now coming from other places and saying, ‘I want Trader Joe in China and I want Trader Jim in China,’ and we’re seeing a lot more of that,” Miller said.
But how do Trader Joe produce the best food, without compromising its reputation as a fast food restaurant chain?
How do you go from selling a fresh food product to making it in the country that’s been eating it for so long?
“I don’t think it’s a challenge, because we are doing a lot for the Australian food market and we have done a lot,” he explained.
“What we’re trying to do is to produce as much of our food as we possibly can, and then we will try to do it in a sustainable way.”
There are several ways that Trader Joe could produce a product that is fresh and healthy, but the company doesn’t want to make products that are hard to find in the stores.
“I think we’re looking at a food that’s easy to find and easy to cook,” Miller explained.
Trader Joe has recently started offering a range of foods that are more like a supermarket version of their flagship food.
For example, there’s Trader Joe Pasta Salad, which has been sold in supermarkets in the past, but now has a Trader Joe flavour added to it.
This means that it’s fresher and has more nutrients, while still being a healthy option.
Trader Jim’s chicken has also been introduced to Australia, but Miller says that the company is still evaluating whether to offer it in its own stores or in restaurants.
“At the moment, we’re not thinking about it,” he explains.
When you look in the future, it’s all about the future.”